Subscriber Account active since. Kat Von D is opening up about her departure from the beauty industry. She also detailed the formation of her namesake makeup brand, which was renamed KVD Vegan Beauty after she sold the company to Kendo earlier this month. She said the latter decision was partially the result of her feeling alienated by the beauty community in recent years.
Stay in touch.
The tattoo artist also detailed the formation of her former company
Tattoo artist Kat Von D has never exactly been a watered-down celebrity. She has rocked a very bold look and attitude ever since she first burst onto the scene well over a decade ago. Her business ventures span from LA Ink , to a vegan shoe line, to various musical projects, with her beloved line of bestselling makeup being her most notable venture to date. Still, Von D recently walked away from the company, selling her shares and relinquishing control of the makeup brand. While she gave a detailed explanation for her departure, many fans have wondered if her many controversies also played a role in her big decision. Kat Von D was already a presence in pop culture when she established her makeup line in the mids. Featuring cruelty-free products Von D is an outspoken vegan , packaging designs drawn by the tattoo artist herself, and long-lasting formulas, the line launched to great fanfare. Fans loved the products and eagerly purchased signature items such as the inky black tattoo eyeliner and the matte liquid lipsticks. Eventually, the line expanded to include full-coverage foundations, setting powder, concealer, and a contour palette. Love you all.
Why did Kat Von D step away from her makeup company?
Effective today, Kat Von D will no longer be in the beauty business. After 12 years, she has sold her stake in Kat Von D Beauty, the exceptionally popular long-wear, vegan, cruelty-free makeup line that she created in partnership with LVMH beauty incubator Kendo. In an official press release, she says:. This past year has been one of great change for me. As many of you know, I gave birth to my beautiful baby boy, launched my vegan shoe line, and am now busy prepping to release my long-awaited album in the Spring, followed by an international tour!
Katherine Von Drachenberg , known as Kat Von D   born March 8, ,  is a Mexican-American tattoo artist , model, musician, author, entrepreneur, and television personality. She is best known for her work as a tattoo artist on the TLC reality television show LA Ink , which premiered in the United States on August 7, , and ran for four seasons. Von D has a sister, Karoline  and a brother, Michael. Von D was classically trained in piano beginning at age 6. Kat Von D credits her grandmother, Clara von Drachenberg, as an inspiration for her in music and art,  and the Latino culture of Los Angeles as a major influence on her tattoo art and style. She got her first tattoo at 14 and quit school at 16 to become a tattoo artist. She was offered the position after Darren Brass broke his elbow,  preventing him from tattooing. She had a falling out with Ami James , which led to her decision to leave the shop and the show. On the show, she broke the Guinness World Record of most tattoos given by a single person in 24 hours, with a total of But this is just kind of like a picture-driven outline of my career as an artist.